Posts tagged The New 52
News hit the internet this morning that DC Comics has contracted Nielsen NRG to conduct a survey among readers and retailers on The New 52.
Click here to take the survey. This is your chance to tell DC Comics what you think. It’s also a chance to show DC just how many female comics fans are reading their product.
Help get the word out. The survey closes Friday, October 7.
(Via Bleeding Cool)
I’ve already had a mini-rant on this issue on Twitter today, but I’m still fired up.
Brigid Alverson at Robot 6 wrote that Justice League #1 was available online illegally almost an hour before the print edition went on sale on the east coast. However, you cannot purchase a digital copy of the same comic until 2pm EST today.
Imagine my surprise when I received the following email at 3:01 AM CST this morning from DC Comics:
A little Marketing 101, DC. You do NOT send an email with a clear call to action such as “Buy Now” if your customers cannot buy it immediately!
The digital version of Justice League #1 should have been available at midnight. If you wanted to give the midnight launch to the brick-and-mortar retailers, then I’m ok with that, but the digital copy should have been available this morning. DC has spent considerable time and money to build awareness of the The New 52 outside the comics community. They are squandering those efforts by delaying the digital release. Is a non-comics person more likely to walk into a comic shop to pick up Justice League #1 or purchase it through their iPad this morning before they head to work?
As Brigid said so succintly,
If you’re going to do digital, dammit, do it right.
DC’s official blog posted a letter this morning from John Rood, VP of Marketing, as a precursor to the New 52 launch this week. In it, he takes a rare shot at Marvel:
Many in the industry are under the wrong impression that we want to “win the month” at all costs with sales of DC Comics – The New 52. Sure, we’d love to get our books into more hands than ever before, profitably. But it’s most important that any industry growth comes in an additive manner, so that all publishers may succeed. To be clear – DC is not a market-share-chaser. If we were, we would not be creating a quality lasting direction across a controlled number of titles. We would instead be flooding the market with over 200 titles a month, changing your prices with abandon, killing off a character every quarter or so, and/or randomly announcing decimal-pointed event-ish thingies. We haven’t.